What We Love:@Alice_Olivia @AzaleaBoutique

faux fur vest

And Now A Word From Our Intern Alex. Interview w/Rossmore Jewelry.

Our intern Alex had the pleasure of interviewing Suzy Lequeux of L.A. jewelry line, Rossmore. We adore Suzy Q's lively personality and love having her at DNA pop-up events.

Did you always want to create jewelry?
Yes, and I think it was encouraged as well! I expressed interest in beading & jewelry making, and my dad had a good friend that was a jeweler, so he bought me a bunch of real jewelry tools. Then, while I was studying art at UCLA, my dear friend Jacqui happened to have a job with Nina Segal and Christy Martin at Fred Segal, and she got me a job with them where they taught me about having a boutique line and many other things!
My success with jewelry has been a journey of sorts, where I've paid close attention to the sign posts and where they've been pointing, but more importantly, where they have pointed back at me. For example,, from the very 1st time I created jewelry for myself to wear, I was approached with compliments and then, later, offers to buy. I knew I was on to something and I still sell stuff right off my neck and hands to this day!

The name from your line comes from Rossmore Ave. in Los Angeles. What about that street inspired you?
The city of angels inspires me and Rossmore is my favorite street in LA. It's where stylish old-Hollywood buildings glamorously rise up out of the mundane sprawl and night blooming jasmine fills the air!

What is your favorite piece and what is the story behind it?
It's so hard to pick a favorite. I will usually start wearing a certain piece a lot, depending on what I'm going through or feeling at the time (if you read my listings, there's a story w/ each piece), and then inevitably sell it off me at a trunk show or while eating at a restaurant and have to start over. I was wearing the Galaxy 2 (a heavy casting of seashell shard) a tone in black on a 30" chain with the two tone Say Anything in 18" and sold those two off of me! Lately though, I've been wearing the Laughter in black with the Chevron in silver 16", the Teeth in gold in 18" and the Say Anything in 20" black.

How do you envision girls wearing your jewelry? (Layered/alone, jeans and t-shirt or dresses and heels, etc)
I'm all about the layering and each individual picking what resonates with them. I feel jewelry is a highly personal form of self expression. My goal with my jewelry on the fashion side of things, is to give a cohesion to that idea of each of us being unique.
To illustrate what I mean, you can pick the items you respond to, but within a style system, so they still all go together, but even then, the greater charm of my jewelry is that you can also still wear it with your other pieces as well.

When someone puts on a piece of your jewelry, what do you hope it makes them feel?
I hope they feel delighted, that they connect with it in their heart, & that they fall in love with how they feel when wearing the item!! It's awesome when i first started getting these little baubles and objects out there, women would write to me " I love my piece, I never take it off!"
So that's where that slogan came from.

Love is a central theme of your line. What are five things you absolutely LOVE?!
I absolutely LOVE my family and friends! You know who you are in Cali, TX, & NYC!!
I absolutely LOVE making jewelry, art, fashion, music, and media.
I absolutely LOVE defining personal style. It is my favorite hobby! My haunts include Diavolina/Madison for shoes and clothes, Fred Segal Rocks for all jewelry that I don't make myself, LA Vintage Exchange for insanely unique hand-dyed vintage pieces, just got a rad bag!!, Vintique for my vintage shoes, Haus of Price for crazy custom jumpers, and then StantonJames, Jenni Kayne, & Switch for gorgeous boutique, euro and hard-to-find designer wares, as well as American Rag and Specific for home and fashion objects.
I absolutely LOVE how it feels to cascade down a powdery mountain while snowboarding.
I absolutely LOVE the coconut water, cane juice, and coconut smoothies from RAW CANE SUPER JUICE at the Hollywood farmers market.

What’s next for Rossmore?
I just did a mini ring collection that is insane, it's going to be at Fred Segal Rocks & Diavolina soon!!! Also, I am dreaming up a canvas bag collection, very utilitarian, heavy and clean, with interesting accents and details. And I'm finishing up collaborating with SisterMantos on music for my site. Gonna be ridic!

xxoxoxoxxoxo

Alyssa Nicole Fall/Winter 2010 Presentation. #SF

Special thanks to Blow Salon, Silverman Gallery, Carolina Ramirez, Vimby Productions and MTV. Here's to big things!!! View the full album here.

What We Love: Marc by Marc Jacobs @Shopbop

Marc by Marc Jacobs Totally Turnlock Bell Cross Body Bag

What We Love: @Madewell1937 Waisted Dress @Shopbop

Madewell Lula Waisted Dress

What We Love: Rachel Leigh Bungalow Ring @Shopbop

Rachel Leigh Jewelry Bungalow Ring

Sophomore Sample Sale Up to 80% off! #nyc

What We Love: Rachel Comey boots @LaGarconne

sazerac tapered heel boot

And Now A Word From Our Intern Alex. Outside Lands 2010

Our amazing Intern, Alex, was lucky enough to hit Outside Lands Music Festival a couple of weekends ago. So...how was it?!!

Outside Lands was absolutely amazing! The setting was simply unreal – a music festival at Golden Gate Park in the heart of San Francisco. It was so gorgeous watching the sun set behind the trees as Phoenix played “Fences”. My personal favorite was Kings of Leon. I have always been a fan and their performance shook the house! Their cover of the Pixies was mind blowing. And the crowd was unbeatable – a complete mix of everything, the best that San Francisco has to offer. The style at Outside Lands isn’t as crazy as some other festivals, but it was still rockin’. There was lots of stylish tie-dye that was understated and not overdone. I also saw lots of lace and pretty florals. The evening got a little chilly, and the leather jackets came out to play! Now just 363 days to countdown til next year!

xoxo,
Alex

What We Love: @LaurenMerkin Chevron Striped Clutch @Shopbop

Lauren Merkin Handbags Iris Chevron Clutch

IRL PARTY PICS #SF w/LOOKBOOK.nu + Nasty Gal @ Space Gallery

VIEW ALBUM HERE
Special thanks to LOOKBOOK.nu, Nasty Gal, Space Gallery, Carolina Ramirez, DJ Primo, SF Fashion bloggers and the Pringles street team for the Dill Pickle Pringles! See you at the next DNA (designers+artists) event!
xoxo

What We Love: @TOMSshoes Flag Tee

Womens TOMS Flag Shirt Women's TOMS Shoes

What We Love: @ThePrintedBlog

We are digging the premiere of The Printed Blog, the world’s only print magazine comprised entirely of blogs. It offers a grab bag of options for your literary and pop-culture eyes, like submitting photographs to Tyler Shields, get album reviews, catch up on social media blunders and the aesthetic is pleasing. There's some famous contributors, but we'll let you find out for yourself.

What We Love: Utility Shirt Dress @ James Perse

JAMES PERSE WOMEN Dark Coral UTILITY SHIRT DRESS

What We Love: I Love Hot Dogs

I Love Hot Dogs blog is curated and written by NYC designer Shannon Maldonado. She shares our love for classic and cult movie posters, has insightful recommendations (and not in that pretentious Kim's Video kind of way) and explores the composition of vintage films and stills with thoughtful scrutiny. You'll be into it just like we are. Click here.

What We Love: $8 Espadrilles @wanderlustbodge

in navy, red or green, click here

What We Love: BB Dakota (perfect transitional coat) @NeedSupply

Clifton Coat

Alyssa Nicole Fall/Winter 2010 Presentation @ Silverman Gallery #SF (by invitation only)

What We Love: Perfect Casual LBD @ConfederacyBTQ

black minidress by Laura Urbinati

@AzaleaBoutique Warehouse Sale WORD #SF

And now a word from our intern, Kat. "@CharlotteRusse Must Have's"

This bargain store has completely redone its inventory and online website. It is so easy to navigate and shop online. Major trends for fall and the workplace are emerging and Charlotte Russe is providing amazing deals. So stock up on these must-have items at an ultra affordable price!


urban belted floral dress $26
This dress is so cute and the coloring can take you right from summer into fall. Wear it through the summer and even into fall with a cute pair of boots!


slouchy double buckle flat boot Motorcycle boots are only $50 and would be a great item to have for the fall! Pair them with a cute pair of skinnys or even the dress above! So affordable and a great buy.

metal eyelet a-line dress $26
This dress has it all and can be worn in more than one way! The embellished accents give this casual dress a unique twist, dress it up or dress it down, so versatile.


woven double buckle belt $9.50
Great color belt for summer and fall! Extra detailing in the buckle area will help play up casual outfits. Must-have!


snakeskin texture oversized clutch $18.50
Such a classic clutch. Tuck the strap in or wear it as a shoulder bag, this affordable clutch is a necessity.


burnished knot bead necklace The jewelry on charlotterusse.com is outrageous! I am in love with this necklace and it is only $8.50. I can see it with a basic tee, skinny jeans and platform pumps. Check it out!


sequin soft short At only $24.50 these black sequin shorts are amazing. Wear them out at night for the rest of summer and well into fall.


suede covered platform pumps $30
Platform pumps are hot right now. This color is amazing and so wearable for fall.


puffed sleeve top
The ruched detail in the shoulder area of this classic black shirt gives it a unique twist. Grab it for just $12.50.


utility bomber jacket At $34.50 this militaristic bomber jacket is so cute and so affordable! Great buy for the fall season.

xoxo,
Kat